Gucci Bloom

Embodying a woman's vitality, versatility and originality in an ultra-modern composition, Gucci Bloom is the first fragrance by Gucci's Creative Director Alessandro Michele. Developed entirely with his creative vision and crafted by perfumer Alberto Morillas, this all-women's fragrance blooms naturally, expressively, and uniquely. As its name suggests, it blooms with a captivating scent reminiscent of a stroll through a fairytale garden full of flowers. #InBloom

The fragrance opens with Quisqualis indica, a unique flower discovered in South India and first used in perfumery. The fragrance releases a slightly soft floral scent, which is picked up as the flower opens, and then gradually darkens, shifting from white to pink to red. In the heart of the fragrance, Eau de Parfum is enhanced with natural tuberose, harvested in India, before closing with jasmine bud extract to leave an intense and unexpected floral and green trail on the skin.

Gucci Bloom Eau de Parfum comes in a lacquered, porcelain-inspired bottle in antique light pink tones. Its square shape is adorned with an embossed paper label, bordered in black, that simply states the name of the fragrance. The bottle's packaging is adorned with Herbarium, a red and white Twill de Jouy print that combines flowers, leaves, and cherry branches. The ad campaign, which transports the viewer to an enchanted garden, features actress Dakota Johnson, actress and model Harry Neff, and artist Petra Collins.

🇬🇧 Gucci Bloom Eau de Parfum
🇫🇷 Eau de Parfum Gucci Bloom