Lightweight Volumizing Mascara

Break free from volume rules with Air Volume Mega washable mascara. In a consumer test, 84% women said the volume felt as light as air on their lashes. The air-infused formula creates lightweight volume that lasts up to 24 hours.

Ready to break the rules of volume? L’Oréal Paris presents Air Volume Mega Mascara, a new innovation in volumizing mascara that plumps and puffs up lashes, just like a hot-air balloon, but feels as light as air (84% of women said the volume feels as light as air!) How does it work? Thanks to a new, ingenious formula and packaging, Air Volume defies the laws of gravity and volume. The Air Volume formula is infused with air to create a double-volume effect with greater volume and a lightweight feel on the lashes. This lightweight, voluminous look stays put all day and lasts up to 24 hours. The key to the voluminous effect and long-lasting hold lies in the lash-building duo of a lightweight formula and a dual-bristle brush. The unique, high-density, padded brush captures, separates, and coats each lash from root to tip for thick, full lashes. The short bristles grasp the lashes and deeply coat them from the roots, while the long bristles evenly distribute the dense black formula for fully voluminous lashes. The pink, balloon-shaped metal tube protects and seals in the airy formula. Lashes are amplified and plumped to dramatic levels of buildable volume with every application.