The Ordinary is a Canadian brand launched in 2016 within the DECIEM group. Its premise is to sell active ingredients at stated concentrations and low prices, naming each product after its ingredient and strength rather than a marketing name.

Its best-known products include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, and the AHA 30% + BHA 2% Peeling Solution.

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