{"id":1063,"count":24,"description":"ELF is an American brand founded in 2004; its name stands for Eyes, Lips, and Face. The brand was founded on the idea of offering makeup at very low prices without compromising on quality.\n\nAll of its products are vegan and not tested on animals, and the lineup includes foundations, primers, brushes, and skincare products.","link":"https:\/\/gopinkish.com\/en\/brand\/elf\/","name":"e.l.f.","slug":"elf","taxonomy":"pwb-brand","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/gopinkish.com\/en\/wp-json\/wp\/v2\/pwb-brand\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gopinkish.com\/en\/wp-json\/wp\/v2\/pwb-brand"}],"about":[{"href":"https:\/\/gopinkish.com\/en\/wp-json\/wp\/v2\/taxonomies\/pwb-brand"}],"wp:post_type":[{"href":"https:\/\/gopinkish.com\/en\/wp-json\/wp\/v2\/product?pwb-brand=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}